New suicide campaign reminds people #You’reNotAlone

Health and care organisations from across Norfolk and Suffolk have joined forces to promote a new suicide prevention campaign which reminds people who are facing difficulties that help is available.

#You’reNotAlone is specifically aimed at men aged between 30 and 49 who are struggling with their mental health.

It will run throughout September to coincide with World Suicide Prevention Day (10 September), and is being promoted by the Norfolk and Waveney and Suffolk and North East Essex integrated care systems, which include NHS organisations, councils and wider partners such as the voluntary sector.

The campaign’s aim is to encourage people to ask for help while also highlighting the wide range of mental health services which are available across Norfolk and Suffolk. This includes wellbeing services, crisis lines and specialist support for veterans and people working in farming.

#You’reNotAlone will focus on the link between financial worries and mental health in response to increases in the cost of living and energy costs, as well as the impact which a relationship breakup can have on mental wellbeing.

Stuart Richardson, Chief Executive of Norfolk and Suffolk NHS Foundation Trust (NSFT), which is one of the partners spearheading the campaign, said: “Suicide has a devastating impact on families and communities, but is a subject which society still struggles to talk about openly. We hope to challenge that with initiatives such as #You’reNotAlone.

“The campaign is designed to show people that help is available while encouraging them to step forward if they need some extra support. This is especially important among men, who can often be reluctant to talk about their mental health or develop strategies to help them cope during times of distress.

“We would urge anyone who feels they may need support, or is concerned about someone else, to look at the resources which are available and reach out for help. It could make a really big difference.”

Dr Nicholas Rayner, a GP in Newmarket and Primary Care Board Member of the NHS Suffolk and North East Essex Integrated Care Board, said: “The pressures facing our mental health can at times seem relentless. Having hopefully overcome the very darkest days of the COVID pandemic, we are now in a period of financial turmoil, with the threat of fuel poverty, increased housing costs, the weekly food shop costing more and more and the prospect of rising unemployment on the horizon. These are just some of the reasons people can feel overwhelmed, leading to thoughts of suicide.

“There is support out there, whether it’s talking to a friend, relative or health professional. I hope World Suicide Prevention Day and this campaign will help highlight that #You’reNotAlone.”

Dr Louise Smith, Director of Public Health in Norfolk, said: “Public health are pleased to be working on this campaign with partners from across Norfolk and Suffolk to encourage people to talk about how they are feeling and to reach out for help if they need support. It’s vital that people realise they’re not alone.

“If you are worried about someone who is struggling, talking to them can help make things better and you can encourage them to look at the wide range of help and support that’s out there.”

Cllr Andrew Reid, Suffolk County Council Cabinet Member for Public Health and Public Protection, said: “When it comes to suicide prevention, everyone can play their part. With an estimated three quarters of people who take their lives not under the care of mental health services, or even seeing their GP in the 12 months prior to their death, it is vital that we talk about suicide as a community and learn to spot the warning signs.

“If you, or someone you know is struggling with mental wellbeing or their financial situation, please reach out early for help and advice.”

Sonja Chilvers, Chief Operating Officer at Norfolk and Waveney Mind, said: “Suicide impacts thousands of people every year across Norfolk and Waveney. Through action, you can make a difference to someone in their darkest moments – as a member of society, as a child, as a parent, as a friend, as a colleague or as a neighbour. We can all play a role in supporting those experiencing a suicidal crisis or those bereaved by suicide. 

“When you’re managing a mental health problem, or supporting someone who is, having access to the right information and support is vital. Whether it’s you needing support, someone in your family, a friend or a work colleague remember, you are not alone, we are here for you.”

A dedicated webpage has been created to bring together information about the wide range of support available locally: Norfolk & Waveney Integrated Care System (ICS) (

Anyone who is facing a mental health crisis can get immediate support by contacting NSFT’s 24-hour helpline by calling 111 and choosing the mental health option.